High School Term Paper - the Story

High School Term Paper - the Story High School Term Paper Options If you believe that you are not going to succeed all on your own and find a great grade for your high school assignments, there's no better method out than an expert guidance in essay writing. Thus, a high school student need not opt for a topic far beyond her or his talents. Most high school students require a superior custom writing service to deal with the task and find the desired grade. If you're a student in college or higher school, then you understand how hard it can be to stay informed about your homework, sports, a job, and family members. When there is need for discovering more ideas, make sure you've already identified a fruitful avenue for doing this. It's sometimes hard to select the topic which is both new and has a great deal of information to research on it so that a student will have the ability to present the material in the best way possible. 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Renaissance vs Baroque - 1102 Words

ART 101 ART HISTORY Module 1- CASE The ideology and culture of the Renaissance and Baroque Eras are reflected in artwork from the eras. Renaissance art seems to the moment before an event took place and the Baroque art is characterized by great drama, rich deep color, and intense light and dark shadows. Baroque artists chose the most dramatic point, the moment when the action was occurring. For example Michelangelo designed his David composed and still before he fights against Goliath. In Berninis David in the Baroque era is caught in the motion of hurling the stone at Goliath. â€Å"Baroque art was meant to evoke emotion and passion instead of the calm rationality that had been prized during the Renaissance.† During the Renaissance†¦show more content†¦The church had turned itself into an immovable institution with influence over everything in the kingdom. During the time when the Christian religion had become almost a personal affair for many of the people of Europe; â€Å"Michelangelo saw himself as a master (almost like a God) who was going to create David (his Adam). Even though there have been many portrayals of David none of them carried the poise and intensity of Michelangelos work of art.† The term Baroque was initially used with a insulting meaning, to underline the extremes of its magnitude. In particular, the term was used to describe its eccentric redundancy and loud overbearing use of details, which contrasted the clear and simple prudence of the Renaissance era artworks. The objective of baroque was to make the temporary life on earth unique and full of beauty. Symmetry seemed very important during this time. Baroque was a profound style; many engorged forms, over the top ornaments and a good use of rich and glossy materials (a lot of colorful marble, gilding and bronze). There were a lot of movement, and flow in the sculptures and paintings. For example angels were made to fly, saints were portrayed to be raising towards the heavens, and people were captured in action as they moved and fought. Baroque is filled with drama and magnificent accents;Show MoreRelatedBaroque Vs. Baroque Renaissance2004 Words   |  9 PagesThe style that followed the Renaissance is usually called ‘Baroque’. ‘But, while it is easy to identify the earlier style by definite marks of recognition, this is not so simple in the case of Baroque.’ Baroque is considered to be ‘one of the great periods of art history’, and it is generally identified as being developed by Caravaggio, Gianlorenzo Bernini and Annibale Carracci. The Baroque period developed in Europe in around 1600, and it can be seen partly as a reaction against the intricate andRead MoreRenaissance vs Baroque1497 Words   |  6 PagesRenaissance: the development of linear  perspective  and other techniques of rendering a more natural reality in painting, and gradual but widespread  educational  reform . In politics the Renaissance contributed the development of the conventions of diplomacy, and in science an increased reliance on observation. Renaissance scholars employed the  humanist  method in study, and searched for realism and human emotion in art   Florentine painters led byMasaccio  strove to portray the human form realisticallyRead MoreArt Analysis: Renaissance Period vs. Italian Baroque1461 Words   |  6 Pagesinfluence of their background which has a direct impact on the work of Art that they produce. In this paper, we will try to develop an understanding regarding the difference that exist between a work that was developed in the Renaissance Period and one that came out in the Italian Baroque. The paper will try to find the ground on which they coincide and those on which they differ from each other. The Money Changer and his Wife, 1514 Artist: Quentin Massy: Quentin Massays has been considered as oneRead MoreBaroque Art: Protestant vs. Catholic Essay1060 Words   |  5 PagesBaroque: Protestant vs. Catholic Before the purity of Neoclassicism, even before the carefree artists of the Rococo era, there was the dramatic and emotive Baroque. The term baroque is said to have been derived from the Portuguese word for an irregular pearl, and is certainly an adequate description. In the wake of what has become known as the Protest Reformation, the Catholic Church held the infamous Council of Trent. This eighteen year deliberation addressed several aspects of CatholicismRead MorePrometheus : The Myth Of Prometheus1819 Words   |  8 Pagespunished him by isolating him and chaining him to a rock, and sending an eagle each and every day to peck out his liver for all of eternity (Cartwright). Stories like those of the Titan have been captured via art throughout history. Both the Renaissance and the Baroque period referred back to and paid homage to many classical elements of Greco-Roman culture through architecture, sculpture, and painting. This classical influence, along with a renewed devotion to religion inspired by the Counter-ReformationRead MoreI Attended A Wonderful Jazz Concert At Prince George s Community College1163 Words   |  5 PagesBrian Settles, and Hope Udobi. The group performed a song cycle of seven songs: â€Å"The Rise of the Protester,† â€Å"Ballad for the Masses,† â€Å"Chant of the Revolt,† â€Å"Descension and Ascension,† â€Å"No Justice No Peace,† â€Å"The Piece of Resistance,† and â€Å"Blues People vs the Deplorables.† The piece titled â€Å"The Piece of Resistance,† my favorite song from the recital, and will be the focus of my concert report. â€Å"The Piece of Resistance† was performed, by Robinson playing drums, Cyntje playing the trombone, Udobi playingRead MoreApplied Question 2 Essay701 Words   |  3 Pagesmonophonic, and had nonmetric melodies set in one of the church modes, or scales. The rise or development of polyphony came about during the Renaissance period; the Council of Trent wanted polyphonic church music to be created and Palestrina composed the  Pope Marcellus  Mass, a six part vocal polyphonic song. In the Baroque period religious war broke out between Protestants vs. Catholics; these wars effected music and led to music having regular rhythms and continuous melodic expansion. By this time musicalRead MoreMy Last Duchess by Robert Browning1795 Words   |  7 Pagescharacter from within the Italian Renaissance: Alfonso II, the last Duke of Ferrara. The Duke married a young bride, Lucrezia de’ Medici; however, their marriage ended mysteriously after just three years (Bloom 16). Withi n My Last Duchess, Browning uses the character and voice of the Duke to pass comment upon some of the themes of the Italian Renaissance, particularly the juxtaposition between aesthetics and morality. Furthemore, he goes on to use the Renaissance framework to criticize aspects ofRead MoreChap 15: Europe Transformed- Reform and State Building1520 Words   |  7 Pageschallenge to the authority of the Catholic Church, in which by no means was the first crisis in churchs 1500 year history. 2. 14th century- severe economic reversals and social upheavals 3. 15th century- Renaissance: a revival of arts and letters 4. 16th century- Reformation: religious renaissance 5. Absolutism (absolute monarchy)- most evident during the reign of Louis XVI 6. 17th century - absolute and limited monarchy were the poles of state building 7. What were the main tenets of LutheranismRead MoreEssay on Renaissance vs Neoclassicism1295 Words   |  6 PagesTrefren, D Renaissance VS Neoclassicism How could two periods such as the Neoclassicism and the Renaissance be so successful and be focused on very different things? Neoclassicism and the Renaissance are two major periods in the history of art during which different forms of art including architecture, painting, music and visual arts, significantly advanced. It was during these periods, different artists became very famous as a result of the masterpieces reflecting how the ideologies and artistic

Business Operations of Oz Supermarket

Question: Discuss about the Business Operations of Oz Supermarket. Answer: Introduction The major aim of this report is to portray few recommending strategies for Oz Supermarket, which is a newly developed retail chain aims to provide the best services to its customers on a regular basis. Oz Supermarket has to be concerned about provide improved services as well as products so that they can build huge customer base for this organization along with generating good revenue. Thus, this report conveys three major recommendations in this regard along with providing an outline or the description of the business operations followed by this retail chain. Oz Supermarket is the newly formed retail chain, which has been mainly set up at the check up points for reducing the exit queues. Moreover, it encourages customers for coming in, grabbing what they desire to buy and then leaving the store. This retail organization has embarked few significant business operations. First of all, this organization only stocks non-perishable, stationery and household goods. On the other hand, this organization has entirely adopted the PayWave technology and it does not accept cash. Thus, the customers generally bag their items as they shop. The customers exists merely the shop while shopping has been completed. Therefore, the total amount is charged automatically to the card utilized as the customer walks out of the store. Apart from that, the without a PayWave card, customers can approach the front desk for putting a temporary cash deposit Recommending Strategies for Oz Supermarket After discussing the entire business operations of Oz supermarket, it can be seen that there are few certain areas within the business activities of the retail chain where recommending strategies should be implemented thoroughly. These are as follows: Increase in stock Variety According to the stock of this retail, this organizations only stocks the non-perishable, stationery as well as household goods. However, this limiting cost can limit the way of earning revenues for the retail organization. Therefore, this organization should enhance its stock variety as well as the number of items within the individual stocks (Tian Schwartz, 2015). Nevertheless, in this regard, this retail chain should incorporate those products into its stock, whose market demand is high. This retail organization should focus on those facts because, Oz Supermarket is completely a new retail enterprise and it is aiming to build its reputation as a retail farm as well as generate good revenue at the end (Ciravegna Brenes, 2016). Therefore, in this regard, this organization should also stock other kinds of goods which have huge demand in market such as clothes, fashion products, accessories, technical equipments, books and other products (Jia et al., 2015) . Moreover, the enhancement in the stock of this retail organization would ultimately result in increasing the customer base for this retail chain which is the ultimate goal of this company as a newly developed retail chain. Managing the Security concerns for the store and customers and reducing extra overheads Oz Supermarket should be properly take care about the security issues those can be the vital concerns for this retail organization as well as the potential customers of this retail chain. Thus, in this regard, this retail enterprise should focus managing both the security factors for the retail store and the customers of the company as well (Tolstoy, Jonsson Sharma, 2016). In case of managing the store security, it can help in avoiding the shrinkage of the inventory. Moreover, it depends on the location, products and the size of the store. Therefore, this retail chain can attach the electronic tags on its products those are sensed at the entrance of the store and exits by the sensors for the detection of theft (Kohlbacher, 2014). Moreover, this retail supermarket must have to focus more on resolving the security issues associated with the PayWave technology (da Veiga et al., 2016). It has been s een that this technology has few consequences along with its advantages. PIN code is not requested in case of the contactless transactions through PayWave technology. Thus the means of protection in this case have to face a boundary to the encryption keys formed by a terminal as well as a card (Muslimah Simatupang, 2014). In this regard, the custom terminal of the retail chain should employ the encryption keys obtained from an acquiring bank as well as a payment system. Therefore, this retail must be focused on this matter in order to enhance the security assurance for the customers of Oz supermarket as this organization is a newly developed retail chain (Prasad, 2016). However, by being focused on this fact would ultimately help the retail to overcome the few issues with the PayWave cards, which can satisfy its customers regarding their security concerns while shopping in Oz Supermarket (Dean, Fath Chen, 2014). On the other hand, this organization should not tag every item with t he RFID chip as it causes the additional overheads. Most importantly, the store absorbs this cost in the customer interests who are in rush. Therefore, Oz Supermarket should tag those items with this chip which are the most valuable and demanding products for the customers. Addressing Data Flooding Every successful reading of the tag attached with the retail items is not useful for the business purposes (Dean, Fath Chen, 2014). The huge amount of data can be evolved, which is not ultimately useful in order to manage inventory or other applications. For an instance, a consumer moving a product from one shelf to another shelf or a pallet load of articles, which passes many readers while being moved in a warehouse, are the events those do not produce data, which is meaningful to an inventory control system. Therefore, in this regard, event filtering is necessary for reducing data inflow to a meaningful depiction to move goods passing a threshold (Song Kang, 2014). Therefore, middleware should be performed while filtering from the redundant and noisy raw data to the significant processed data (Tolstoy, Jonsson Sharma, 2016). Moreover, Oz Supermarket should also utilize a RFID tag for addressing international trade concerns, which is operational within a ll of the international frequency domains. From the entire discussion made in this report, it can be stated that in spite of being a newly formed retail company, Oz Supermarket can be capable of provide worthy and proper retail services to its customers because of the implementation of advanced technologies like PayWave technology. However, this report has highlighted and demonstrated three recommendations those should be incorporated or followed while conducting its retail business operations in future. These recommending strategies would simply help this organization for creating a huge customer base and significant customer satisfaction. Suggestions to Improve Customer Service Customer Service is always about providing the customers what they want, while they want, in the best possible manner (Sharma Lambert, 2013). An organization would have a greater scope of increasing and keeping its customer base, if this business provides good customer service. Thus, from the given scenario, it can be seen that Oz supermarket has implemented the PayWave technology, PayWave card system which are one of the safest payment system for the customers. Moreover, this organization also has allowed the shopping summary stations those placed strategically throughout the stores permitting customers for viewing in detailed list of items that is in their trolley. All of these factors can significantly play huge role in providing a good customer service to its customers (Aryee et al., 2015). However, this retail chain should consider few suggestion regarding improving its customer service. In order to build a significant customer service, it is necessary for this retail organization to build a good relationship through effective communication with its customers. As the Oz Supermarket is completely new in this industry, they should try hard to recognize the common ground-like shared interests (Celuch Robinson, 2016). Moreover, this retail chain should always be concerned about the issues faced by the customers so that the issues could be resolved as early as possible. It would help the retail organization to retain the customer satisfaction factor (Krn, 2014). Most importantly, Oz Supermarket should always provide the scope of knowing this retail chain properly to its customers. Providing detailed information about Oz Supermarket can be proven to go long way as well as can also reduce the concerns with safety, trust or accessibility (Pitt et al., 2016). On the other hand, Bringing special services, knowledge as well as face-to-face interactions could help together for creating an authentic community for the customers of this organization. It could be the interactive part of the business operations of this retail chain. As Oz Supermarket is a new retail chain, thus, this retail enterprise can give special offers in order to seek the attention of the customers in terms of creating a strong customer base for this retail chain (Song Kang, 2014). This retail organization should be focused on taking the follow-up after resolving the issues encountered with the customers. Apart from that, the customers of this retail organization would feel more valued if Oz supermarket treats them as the essential members of a community (Tian Schwartz, 2015). Therefore, this organization can bring its customers together in several ways such as trade conventions, trade shows, social media, interactive websites as well as webinars. Suggestions to Improve Business Service or Operation Offerings Being a newly formed retail chain, Oz Supermarket should aim to improvise more and more its business services as well as its operation offerings (Tolstoy, Jonsson Sharma, 2016). Thus, in this regard, Oz supermarket has to focus on getting three major factors such as customer feedback, product quality review and process quality assurance. Customer Feedback Customer feedback always plays a crucial part in order to provide the right path to the organizations in terms of conducting their business operations (Muslimah Simatupang, 2014). Therefore, Oz Supermarket should always provide the scope to the customers in terms of providing feedback regarding their satisfaction factor about both the quality of the product as well as the services provided by this retail chain (da Veiga et al., 2016). Most important thing associated with this factor is that, Oz Supermarket has be very focused in conducting its business operations because any wrong step can ruin its business opportunities. Thus, in this regard, the customer feedback can provide this organization an assessment and an evaluation as well for its business operations (Dean, Fath Chen, 2014). Product Quality Review It can also be an essential and important way for improving the business service or operation offerings of Oz Supermarket (Song Kang, 2014). PQR or Product quality Review is the rolling as well as periodic quality reviews of all licensed medicinal products incorporating only products those are conducted with the goal to verify the consistency of the existing process, the appropriateness of the current specifications for both the finished and starting materials in terms of identifying product improvements and any trends (Celuch Robinson, 2016). Moreover, it can also be an effective quality improvement tool for enhancing the quality of the product. Process Quality Assurance It is such an area for Oz Supermarket that can support the delivery of the high-quality retail products by providing the store managers and staffs at all levels with proper visibility into as well as feedback on, processes and associated work products throughout the life of the project (Sharma Lambert, 2013). Therefore, the practices in process quality assurance area for this retail chain can assure that the planned processes are executed while thee practices in the area of verification process assure that the specified requirements are satisfied (da Veiga et al., 2016). These two process areas can on occasion address the similar work product but from different aspects. Thus, the retail operations of Oz supermarket should take the benefit of the overlap for minimizing duplication of effort while taking care for maintaining distinct perspectives (Tolstoy, Jonsson Sharma, 2016). Therefore, for this retail chain, the process quality assurance is very importa nt for the success of Oz Supermarket. References Aryee, S., Seidu, E.Y., Sacramento, C.A. and Martinaityte, I., 2015, January. Proactive Customer Service Performance: Test of a Team-Level Model. InAcademy of Management Proceedings(Vol. 2015, No. 1, p. 11002). Academy of Management. Cao, L. (2014). Business model transformation in moving to a cross-channel retail strategy: a case study.International Journal of Electronic Commerce,18(4), 69-96. Celuch, K., Robinson, N. M. (2016). How The Customer Feedback Process Contributes To Perceived Customer Orientation And Affective Commitment In The Higher Educational Service Context.Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,29, 53. Ciravegna, L., Brenes, E. R. (2016). Learning to become a high reliability organization in the food retail business.Journal of Business Research,69(10), 4499-4506. da Veiga, C. P., da Veiga, C. R. P., Puchalski, W., dos Santos Coelho, L., Tortato, U. (2016). Demand forecasting based on natural computing approaches applied to the foodstuff retail segment.Journal of Retailing and Consumer Services,31, 174-181. Dean, C. A., Fath, B. D., Chen, B. (2014). Indicators for an expanded business operations model to evaluate eco-smart corporate communities.Ecological Indicators,47, 137-148. Gilmour, P., Borg, G., Duffy, P. A., Johnston, N. D., Limbek, B. E., Shaw, M. R. (2013). Customer service: differentiating by market segment.International Journal of Physical Distribution Logistics Management. Jia, P., Govindan, K., Choi, T. M., Rajendran, S. (2015). Supplier selection problems in fashion business operations with sustainability considerations.Sustainability,7(2), 1603-1619. Krn, S. (2014). Analysing customer satisfaction and quality in constructionthe case of public and private customers.Nordic journal of surveying and real estate research,2. Kohlbacher, M. (2014). Retail analytics: practical applications.The Business Management Review,5(2), 131. Muslimah, M. D., Simatupang, T. M. (2014). Supply chain collaboration for ensuring retail product availability at Glaxosmithkline. In6th International Conference on Operations and Supply Chain Management. Pitt, M., Chotipanich, S., Issarasak, S., Mulholland, K., Panupattanapong, P. (2016). An examination of facility management, customer satisfaction and service relationship in the Bangkok healthcare system.Indoor and Built Environment,25(3), 442-458. Prasad, M. K. R. (2016). Information Technology Revolution in Retail Sector.PARIPEX-Indian Journal of Research,4(8). Sharma, A., Lambert, D. M. (2013). Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management. Song, E. J., Kang, M. S. (2014). A Study on Customer Satisfaction Survey System for Effective Customer Feedback Analysis.International Information Institute (Tokyo). Information,17(8), 3637. Soteriou, A. C., Stavrinides, Y. (2013). An internal customer service quality data envelopment analysis model for bank branches.International Journal of Bank Marketing. Tian, X., Schwartz, S. (2015). The Use of Analytical Platform to Identify Valuable Interventions in Retail Pharmacies. Tolstoy, D., Jonsson, A., Sharma, D. D. (2016). The Influence of a Retail Firms Geographic Scope of Operations on Its International Online Sales.International Journal of Electronic Commerce,20(3), 293-318.

The Role Played By Advertising in Mass Media

Table of Contents Introduction Conventional Role of Providing Consumer Information Critical Theory: Consumerist Ideology The Impact Advertising Has On Program Quality Role of Media in Democracy Development Works Cited Introduction Mass media are instruments that help marketers to pass information, communicate ideas and concepts to general public and targeted audience. They are very important tool that promote marketing goals. However, the use of mass media is can be counterproductive especially when the marketer chooses channels that are not appropriate for their target audience.Advertising We will write a custom essay sample on The Role Played By Advertising in Mass Media specifically for you for only $16.05 $11/page Learn More Sometimes, the message delivered maybe too emotional or evoking anxiety or fear or it could be controversial. However, advertising in mass media has its basic role that has conventionally shaped the choice of the channel, the type of message, and the audience to be targeted. Conventional Role of Providing Consumer Information In its basic essence, advertising is defined as the paid communication that is done via the mass media with the main objectives being to inform, persuade and remind clients. Traditionally, advertising usually incorporates crucial information for the customer like price, where to the product, what that product is (description) and benefits. The primary goal of designing and advert is therefore to communicate with the target audience so that the marketer can elicit the purchase behavior. Advertising therefore communicates to potential clients about a new product thus building awareness or supporting continued use of an existing product hence reinforcing the purchase behavior. With the intention to convince and inform and amidst competition for increasing brands of products, advertising has been dynamic and the most innovative business sector. The increasing technology has also propel led the revolution happening in advertisings and great improvements being observed each day. One significant revolution is the didactic advertising montage in the American advertising sector. This form of advertising can as well be referred to as parable advertising not because it has the same meaning as the biblical definition of parables but because of the attempt by the advertisers to give a moral lesson to potential buyers. These lessons are drawn from the everyday incidences and since the advertisers have in mind the goal to convince, they often exaggerate and greatly contrast their massages in dramatized advertisement. Advertisement messages seek to persuade buyers through suggestions rather than coercion and they also seek blunt acquiescence instead of active thinking.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertising message hence encourages people to incorporate the products being advertised into their lives by using daily event to accomplish this. After communicating a moral logic, the potential buyer is drawn into the story, carried along and released back to his/her situation in a manner that portrays the parable as the situation and the solution. One famous example of a parable used has been the first impression parable. Briefly, the parable is about a certain family that suffered social crisis and struggled to get of it for a while. Their one day managed to convince their boss to host executive dinner at their place. The wife researched widely on the best food and drinks to offer while the man searched extensively on the best business subjects and stories to keep his guest engaged. They were so carried away with this that they all forgot about their dull and untidy doorway. When the guests arrived, they were disappointed from the touch of the bell and entrance into the house. They were put off by the lack of modernity and dreary environment at firs t sight. In the end, no feat of cooking or exciting chatting could offset their first impression of deficiency in character by the family. Many advertisers have adopted the idea of first impression parable in their ads. The Williams shaving cream for instance has catchy phrases to evoke first impression feeling†¦Ã¢â‚¬ the face that’s fit†Ã¢â‚¬ ¦ many people would agree that it’s the ‘look’ that one portrays that he/she will be judged upon. The most effective way of communicating this in advertisement is suggesting that the product builds self-confidence. Advertising on mass media is also ancillary to Programming because media has grown to become a very significant force in the modern culture especially in western nations. The sociologists have even named this new phenomenon ‘mediated culture’ because culture is constantly being shaped by media creations. Individuals and the communities are usually communicated to from a number of m edia sources which bombard information in their minds. All the different mass media tools do not just promote products as in advertisement but also evoke mood, inspire a feeling of what is important and to cause development of attitude among others. Advertising is therefore very important in programming of various multimedia. Its ability to reach thousands of audience across thousands of miles allows the development of celebrities like singers and actors. Besides, the issues of sponsorship emphasize the important role of advertising in ancillary programming. Most of the advertisements on mass media is very expensive and the money obtained from this is used for funding media programs. In order to reach the largest audience possible, advertisers seek to place ads on the bigger television stations or magazines that have wider coverage or any other wide coverage mass media for that matter. This makes the media owners have greater clients when their coverage is wide and hence earn more a s they can charge more as well.Advertising We will write a custom essay sample on The Role Played By Advertising in Mass Media specifically for you for only $16.05 $11/page Learn More Advertising also influences the programs aired in that a media company that received a lot of revenue from big companies like Nike or any other, cannot air stories of abuse of basic human rights in such firms. This is negative impact of mass media responsibility interaction with the advertisement benefits to the company and to the public. Critical Theory: Consumerist Ideology In marketing in modern world and from the critical discourse assessment’s point of view, Guy Cook argued that advertisement was a discourse in itself. Advertising entails both text which is basically the advert itself and the context which is in essence the customers who respond to the advert (Guy 23). It is usually important to examine the significance of the advertisement based on the manner in which the target customers create meaning from it. The meaning of the product being advertised is often constructed based on their needs, tastes, desired, scope of knowledge, and the type of product. Several components of advertising are very important, however, participants are the basic components. Very important aspects emerge from the assessment of this component, the explanations and intentions, convictions and knowledge, feelings and relationships and attitudes. Uniquely, every participant is an observer and part of the context at the same time and therefore participant are senders and receivers. In advertisement, the person sending the message is not always the one addressing people, but the one relaying it. For instance, a television advert may have an actor, thought it may be sent by an agency. On the same not, the receiver is not always the addressee or target audience because the ads are aired on media which anyone can access. Anyone can therefore see the advert. The f unction of the ad is what it intended to do by the creator and sender or what it was perceived to cause the receiver to do or respond like. The political and economic perception, mass media is a commodity produced on large scale. The goal of advertising through these media is to maximize the profits of the businesses. The main revenue of mass media is advertising and the consumers are usually sold up to the advertising firms who sometimes just represent unspecific needs. Most of the time, the product being advertised could be promoting affluent lifestyle thus helping to promote the consumerist ideology. The mass media companies thus worry less about selling empty messages to the viewers and readers as long as they are being paid to do so and the advertisers are willing to pay the prices being charged for space. The audience is hence kept in safe haven of ideology by these media.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Impact Advertising Has On Program Quality The impact of advertising on program quality especially on television has to do with time and content. The adverts are usually regulated and the regulation covrs the time that the commercial are allotted and the limitation of the products or services to be advertised on certain program based on the target audience. There are stringient laws for what is to and not to be advertised on the children’s programs. Time restrictions, also refered to as advertising caps may not be proper when there is over-advertising. Even so, these caps can decrease the diversity of programs by restricting the revenues for programs. The caps can reduced the overall qulity of the program, which include the direct enjoyment to the viewers. Restriction of advertisement of certisn products and services like cigarettes or fast foods on children program are a reflection of paternalistic altruism, however appropriate taxing rather than restriction could e more efficient. Duration restriction of advertising are perceived to be socially damaging especially when it results in under-advertising, under-advertising is used to describe a phenomenon where there is less advertisement than the social optimal level. Length restriction can be of great advantage if there is excess advertisement in the market. Over-advertising is seen when the nuisance to the readers and viewers more than the benefit it intended to offer. There is however still an ongoing study to assess whether indeed there is such thing as over-advertising and under-advertising and the effect on the market. However, caps can greatly decrease the quality of programs, the diversity of programming and the breadth of it hence affecting the profits. The media industry has a unique economic structure that is very different for other industries. Basically, the media is an entertainment industry used to amuse viewers while at the same time, the broadcasts carry adverts. Viewers are hence exp osed to these adverts just as a side benefit as consumers of entertainment. The advertisers pay for this entertainment content so that they can be able to use intermediary time of the programs to pass messages to their potential clients. In this vein, the media is a platform that is used by both advertisers and viewers for it to generate revenue. This means that the media must deliver the clients to the advertisers and they do this by well thought-out selection of the level of advertising with an attractive program enough to entice potential customers. Role of Media in Democracy Development Across the world, mass media remain the backbone of democracy for every state. The media usually provides political information to the electorate where voting decision are based. The media helps to identify the problems facing the societies and they serve as media for debating and consensus as well as collection of solution suggestions. The media also function as the government’s watchdog, and the people rely on them to uncover mistakes and other wrongdoings by the political leaders whom the community has given power. It’s hence sensible to demand that the media should perform certain standard with regard to these crucial roles, and the democratic community is contended that they do. The most democratic role that the society expect the mass media to do is often that of a watchdog because those in power are charged with responsibility of serving with the best interest if the people at heart. The functions attached to this include identification of the burning issues in the society that need address, surveillance of the social and political developments, and to offer a tool for deliberation for a wider range of views and opinions and requiring accountability from leaders. The active involvement of the media in political process and resistance to bowing to pressure from external forces seeking to subvert media independence is very crucial in attaining the democra tic goal of media. The basic human rights are often inalienable and they can be communicated through media for people to understand their right and how to react when these rights are infringed. The freedom of expression right is an elementary value in the modern democracy and without it and the freedom of the press the political development that has been achieved in the contemporary world today, could not have been achieved. This is the basic reason why all right have to be protected. Works Cited Armstrong, Mark. Competition in Two-Sided Markets. London: Mimeo University College, 2007. Print. Barnett, Steven. Will a Crisis in Journalism Provoke a Crisis in Democracy? The Political Quarterly, 73(2002): 400-408 Chomsky, Naom. The responsibility of intellectuals. New York: The New York Review of Books, 1967. Print. Cook, Guy. The Discourse of Advertising . London: Routledge, 2001. Print. Hall, Stuart. Representation: Cultural representation and signifying practices. London: Routledge, 1999. Print. Kellner, Douglas. The Media and Social Problems. In: Ritzer G (ed) Handbook of Social Problems: A Comparative International Perspective. Thousand Oak: Sage, 2004. Print. Lin, Panlang. Market Provision of Program Quality in the Television Broadcasting Industry. The B.E. Journal of Economic Analysis Policy: 11.1(2011). Nesbitt-Larking, Paul. Politics, Society, and the Media. Second edition: Canadian Perspectives. Toronto: University of Toronto Press, 2007. Print. Roland Marchand, â€Å"The Great Parables† Advertising the American Dream Making Way for Modernity 1920-1940. Berkeley: University of California Press, 1986. Print. 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