Cross culture management Essay Example | Topics and Well Written Essays - 500 words

Cross culture management - Essay Example The gender roles are predefined in the patriarchal society and promote segregation of gender within the society. Thus, sexually explicit images and culture of the Western world is not acceptable. MTV, on the other hand is primarily associated with musical extravaganza of the West with its liberated views on sex and sexually explicit content. While Hip-Hop format of MTV music is popular in West, it may clash with the cultural paradigms of the Muslim world. The widely diverse value system of the West and the East therefore would be the major stumbling blocks that would need to be overcome by MTV. Another important issue would be the prevailing anti American sentiments in the Middle East. The Iraq war and America’s contentious role in the internal matter of Middle countries might adversely impact its launch and performance. These factors become hugely pertinent in expanding business, especially in MTV’s case where cultural values would significantly influence its success. Answer 2 MTV has been innovative in its strategy for its business expansion in Middle East with its launch of MTV Arabia. It has fostered partnership with local channel ABN to overcome bureaucratic and regulatory hurdles. Its fundamental strategy of ‘think globally, act locally’ is commendable in its perspective of adapting to local culture.

Analyze the Marketing Mix of Toyota Corporation Essay

Analyze the Marketing Mix of Toyota Corporation - Essay Example In terms of product, Toyota understands what drives the consumer to buy today. The company remains focused around the ecologically-friendly aspects of auto design as a means to make their product stand out against all other competition in Toyota’s various car markets. In 1997, Toyota created the first widely-manufactured hybrid car, the Toyota Prius, which was a revolution in auto design for consumers who wish to buy green (Potterf, 2006). Using a variety of public relations strategies and other promotional materials (such as print and on-air), Toyota capitalized on their strategic advantage by developing the hybrid model when companies such as General Motors and Ford only had these cars on their design drawing boards. In terms of product focus, Toyota appears to have always been a leader in catering to the eco-friendly buyer. Positioning the entire company as an eco-friendly business is designed to appeal to the buyer who is concerned about environmental impact and desires a quality hybrid car model. In terms of price, Toyota appears to be highly competitive, keeping car prices lower than what would be found domestically in the United States. Any business of this variety must consider their pricing models based on the cost of goods sold (supply chain costs generally) and what customers will actually be willing to pay based on perceived quality. Toyota’s sales volumes have continued to increase year-by-year until the recent global economic crisis, which points toward a pricing model that is acceptable by consumer standards and expectations. Since Toyota and other companies create multiple, international models of cars, there is no distinct pricing model available through research which indicates specific, targeted pricing guidelines as a part of Toyota’s marketing. In this sense, the sales volumes tend to speak for themselves. In terms of place, Toyota has developed a very distinct distribution system by which cars are delivered to various national